Business Consulting Paper Essay Example | Topics and Well Written Essays - 500 words

Business Consulting Paper - Essay Example The outer advisor advices various customers contrasted with an inner specialist who just exhorts his organization. This paper elucidates what is a business expert and their individual jobs and obligations. A business advisor is an individual who is a specialist in business fields and offers counsel and direction to firms generally at a charge. The business fields incorporate fund, the executives, bookkeeping, human asset and acquirement. For example, an account advisor informs a firm on the board issues with respect to funds and how to get the accounts. The individual exhorts them on the most proficient method to give stocks, rights issues, bonds and some other strategy of increasing capital from the investors. The person exhorts the customer on the most proficient method to join the stock trade markets to exchange stocks. This is done to improve the capital base of an association in this way encouraging its development. A case of a firm giving money related specialist administrations is Deloitte Consulting LLP (Malone, 2012). An administration specialist who is as yet a business advisor, exhorts firms on any administration issues. The person directs a firm when setting up its association structure, and furthermore when thinking of the jobs and obligations in each position. An administration expert likewise encourages any association to pick the best association culture that would improve the presentation of the representatives. A case of the board advisor firm is the McKinsey and Company. It has been offering these administrations since 1926. Human asset specialist offers direction to an association on the best way to deal with its human asset; a system on the best way to select, accept and partner with new representatives is set by the assistance of a human asset advisor. A model is Mercer LLC in the United States, which has numerous workplaces around the world (Malone, 2012). At long last, an acquisition advisor who is as yet a business specialist,

Foreign Language Free Essays

In this world, there are many kind of language exist. Some of them exist since the old history, for example, Mandarin and Arabic. In any case, a lot of them was shaped by the evolvement of other language. We will compose a custom exposition test on Unknown dialect or then again any comparative theme just for you Request Now For instance, Korean and Japanese dialects exist from the evolvement of Mandarin Language. Other than that, Malay language exist from the evolvement of Arabic language and all them despite everything been utilized up to this point on. In addition, today life needs us to get familiar with the unknown dialect for the correspondence among our locale in every day life. Thus, we have to gain proficiency with the unknown dialect bit by bit until we become acclimated to it. The most essential things that a language will never exist without it is jargon. As a matter of first importance, we have to satisfy our cerebrum with a lot of vocabularies so as to speak with different races. The manners in which that we can do are by perusing the outsider language’s books. We can begin by perusing the least demanding and fun book, for example, funnies and afterward we attempt to get the vibe of the language. Accordingly, with the fundamental jargon, we can converse with them with no doubt.After that, we ought to up to the subsequent stage which is acing the language punctuation. As us all know, a language with no sentence structure is certifiably not a genuine language. The explanation is, the remarkable of a language is relies upon the sentence structure. So what might we do is, discover any coach class which can assist us with our language. In reality, we don’t need to take an extensive stretch to acing it. Only a couple of months expected to get familiar with the fundamental language structure. Be that as it may, as a precautionary measure, if you don't mind be readied ourselves with tolerance in light of the fact that numerous individuals can't stop while learning a grammar.However, when you had snatched the information about the syntax, it will never let you down on the grounds that you will have no more issue to utilize it. The last advance isn't so indispensable as the jargon and language structure, yet it is expected to manufacture our positive about ourselves. Since we become familiar with an unknown dialect, it is important for us to utilize it completely or it will be a waste. Along these lines, what we will do is rehearsing it. ‘’practice make perfect’’ in all things including the correspondence skills.There are numerous ways we can continue rehearsing it, for example, talk with our educator or companions or we can visiting with the language client in numerous informal community. For instance, facebook, twitter, yippee delivery person, friendster and so forth along these lines, there is no explanation behind us to feel disgrace to utilize the unknown dialect. As an end, the three stages ought to be taken with the goal for us to gain proficiency with the unknown dialect. What the significant things is be certain with ourselves and never feel embarrassed to utilize it. The second that you had felt sure with your sentence structure and jargon, you will begin to look all starry eyed at to the language profoundly in your heart. Instructions to refer to Foreign Language, Papers

10 Foreign Language Idioms Youll Love

10 Foreign Language Idioms You’ll Love (0) It’s exciting to learn a new language, especially the sayings that only native speakers know. In English, we have idioms like “bring home the bacon” and “let’s hit the road,” but do you know why being able to “cause a monkey to fall” or why “bones in the right order” are good things? Here are ten foreign language idioms you’ll love. Try sprinkling these into your next conversations and see what happens. The English language is full of idioms, but another fun aspect is its weird and sometimes wacky grammar rules! The EasyBib grammar guides feature definitions and proper usage of parts of speech, like plural nouns, subordinating conjunctions, and determiners. It’s a perfect place for new and veteran writers alike! “Makalaglag matsing.” â€" Tagalog Literal English translation: Can cause a monkey to fall. Meaning: This phrase is used to describe the feeling you get when you see an extremely attractive person. Presumably this person is so good looking that a monkey would get distracted and accidentally fall. Example: “Did you see that handsome guy? He’d cause a monkey to fall.” “?????? (Jiang hái shì lao de là).” â€" Chinese Literal English translation: Old ginger is spicier than new ginger. Meaning: Experience counts. Example: “Ted, let me show you how it’s done. Old ginger is spicier than new ginger.” “Você está enchendo meu saco.” â€" Portuguese Literal English translation: You are filling my bag. Meaning: You are getting on my nerves. Example: “John, if you don’t stop this annoying behavior now, you’re going to fill my bag.” “PijeÅ¡ mi krev.” â€" Czech Literal English translation: You’re drinking my blood. Meaning: This is another way to tell someone that he or she is getting on your nerves. May or may not be appropriate to use if face-to-face with a vampire. Example: “You’re drinking my blood, Callie. We need to meet this deadline.” “Hang aan n tak.” â€" Afrikaans Literal English translation: Hang onto a branch. Meaning: Hold on for a second. Example: “Wait, I’m almost done. Hang onto a branch.” “Ayos ang buto-buto.” â€" Tagalog Literal English translation: Bones in the right order. Meaning: Use this phrase when you want to communicate that everything is in order. Example: “Do we have everything? Are the bones in the right order?” “In bocca al lupo.” â€" Italian Literal English translation: In the mouth of the wolf. Meaning: This is a common way of wishing someone good luck. A typical response to this phrase is “crepi,” which means, “You die” (“you” refers to the wolf). Example: “It’s going to a wonderful performance, Beth. In the mouth of the wolf!” Bez práce nejsou koláce. â€" Czech Literal English translation: Without work, there aren’t pastries. Meaning: The best English equivalent to this phrase is, “No pain, no gain.” Example: “If you want to make more money, you have to put in the effort. WIthout work, there aren’t pastries.” “?????????????????? (Ashita no koto o iu to tenjo no nezumi ga warau).” â€" Japanese Literal English translation: If you speak of tomorrow, the rats in the ceiling will laugh. Meaning: The future is unpredictable. Example: “Don’t worry about making a five-year plan. If you speak of tomorrow, the rats in the ceiling will laugh.” “????? ??? ?? ???? ???????? (Kogda rak na gore svistnet).” â€" Russian Literal English translation: When a lobster whistles on the top of a mountain. Meaning: This phrase is similar to “When pigs fly.” If you want to communicate that something is never going to happen, this is the idiom for you. Example: “Oh please, when a lobster whistles on the top of a mountain.” Let help put the finishing touches on your next writing assignment. Run your paper through the grammar and plagiarism tool, and pick from thousands of citation styles, like MLA, APA, or Chicago Manual of Style, to cite your references automatically!

Trade Unions in Singapore - Free Essay Example

Sample details Pages: 7 Words: 2046 Downloads: 1 Date added: 2017/09/16 Category Politics Essay Type Narrative essay Tags: Government Essay Did you like this example? Trade union is a labor union of craftspeople or workers in related crafts, as distinguished from general workers or a union including all workers in an industry (Dictionary. com 2010). It is a de facto of the government, and they as often act as government representatives to workers’ trade union. It compromises those who are not part of the elite society. (Michael D. Barr, 2000, page 480). In this essay, I will first discuss the characteristics of trade union in Singapore which will include a brief history. I will also give my opinion of Michael D. Barr’s article if Singapore is a trade union. Secondly, I will continue my writing with the characteristic of trade union in China including a brief history, and my opinion of Taylor and Qi Li’s articles if china is a trade union. Lastly, I will conclude the essay by comparing and contrasting these two trade unions. Trade Union in Singapore In 1961, the non-communist party National Trades Union Congress (NTU C), being the sole union movement in Singapore, was formed. As NTUC and People’s Action Party (PAP) (government) shares common goals, it worked closely with the PAP, forming a system, the tripartite system which was well established. This is a system whereby PAP government, employers and employees work together for the benefit of all parties (Michael D. Barr, 2000, page 480). NTUC as the National Federation of trade unions made up of working people in the industrial, service and public sectors consisting of 60 affiliated unions and 6 taxi associations. Today, the NTUC has 540,000 members. 9 cooperatives and 6 related organizations that are founded to serve the needs of its members. After reading the article (Trade Unions in an Elitist Society: The Singapore Society), I agree with the journalist, Michael D. Barr’s opinion that Singapore is not a trade union. Firstly, in accordance to the definition stated, trade union comprise of those who are not in the elite gro up. However, some of the NTUC union leaders are members of the government. For instance, the current Secretary General of the NTUC is a also a PAP member of Parliament, a Minister without portfolio working in the Prime Minister office, and the chairman or deputy chairman of several government bodies (Singapore Government Directory, 2000)’. Secondly, Secretary General of NTUC’s senior official, Lim Chee Onn, proclaimed that both the PAP and NTUC â€Å"came from the same mother the struggles with the communist and the colonists† (The Sunday Times, 1982). Although he claimed that the NTUC and the government had common goals, the NTUC is just like a â€Å"vehicle of government policy†. Barr’s article also pointed out that in the 1960s the NTUC was formed ‘so that’ the government was able to fight against with the communist parties to maintain a democratic society (non- communist) in Singapore. Thirdly, Trade Union leaders are appoin ted by union members, but NTUC was being controlled by the government. In 1982, with 91 percent of union votes, Lim Chee Onn was re-elected as Secretary General. But after 11 month of re-election, Singapore Prime Minister Lee Kuan Yew wrote a letter to him. This was an inform letter, that Lim would have to leave the NTUC and take charge of a Government Ministry and other member, Ong Teng Cheong, a member of parliament (MP) would take over his position as Secretary General (NTUC). This shows that the NTUC was being control by the government to appoint the members to be in its organizational structure. The government has an authority to reject or accept members to lead the Trade Union. In addition, at the time of appointment as Secretary General in NTUC, Ong Teng Cheong was already a chairman of the PAP, and a former minister of Ministry of labor in the government sector. Fourthly, many important decisions are being made by the government. One of the most significant events is t he industrial relations event in the 1970s. Lee Kuan Yew took up the decision to modernize the trade union movement to enable it to meet the demands of Singapore’s attempt to move out of low-cost, low skill labor market and into the medium cost medium skill market (Jonathan Rigg, 1988). The NTUC did not stand up to object or give ideas to the decision. According to Caraway, East Asias labor laws offer similar levels of protection for individual labor rights to the rest of the world when firing costs are taken into account, and low regional averages are primarily an effect of Singapores extremely weak individual labor rights’(Caraway, 2009). For example, recession hit Singapore in 1985, the union movement ‘agreed’ to have a pay cut of 15%. The government may be the one who suggested it, and employee had no right to disagree with the act. Lastly, trade unions are supposed to be able to insist on having strikes or to fight to achieve goals but it is unl ikely to happen in Singapore as the government has a law against that. However, to pre-empt labor disquiet and disinvestment, the governments offer credible apologies that include punishment and monitoring of government when economic performance is less than optimal in the country. When they fail to offer credible apologies, labor and producers respond with strikes and disinvestment. (O Fiona Yap, 2003). In addition, According to Law Society of Singapore official website, under Penal Code (Singapore, 2005) Chapter VIII: Offences against the public tranquility, rioting (S146 and S147) if you are part of an unlawful assembly and force or violence is used, every member is guilty of the offence of rioting even if the degree of participation of each of you is different. You can be jailed up to 5 years and can also be ordered to be caned. With all the evidence shown, I agree with Michael D. Barr that Singapore trade union is not a trade union. It does not fulfill many of the characteri stics of a trade union. In my opinion, the NTUC is more like a government sector that fulfill employee needs of learning and development so as to increase their employability. Trade Union in China Unlike NTUC, trade union in China the All China Federation of Trade Union (ACFTU) is a communist party. The ACFTU was established in 1925, being the only recognized union in People’s Republic of China (PRC). According to the ACFTU’s official website figures released at the end of September 2006, there are 31 provincial trade union federations, 10 national industrial unions and 1. 324 million grassroots trade union organizations (in 2. 53 million enterprises and institutions) associated with the ACFTU. While protecting the overall interests of the people, the ACFTU aim to stand up for workers, protect workers interests, fulfill their social functions of protection, construction, participation and education in an all-rounded manner, give prominence to the protective function of trade unions, and unite with and mobilize the masses of workers to strive for the realization of the countrys socialist modernization (All-China Federation of Trade Unions Official English website, 2007). Today, as China has increasingly economic power, ACFTU is working very hard to keep up with its trade unions power. After reading the article (Is the ACFTU a Union and Does It Matter? ), I agree with Taylor Li’s opinion that China is not officially a Trade Union. Firstly, I will start with the relationship between ACFTU and Chinese Communist Party (CCP). CCP is a party that has authority to control the government. ACFTU as a part of the government is also controlled by the party. Therefore, it means that ACFTU not only serves the government in government interest, but in its role in serving the interest of the CCP so as to aid in managing government matters (Taylor and Li, 2007, page 707). In other words, ACFTU is working closely together with government instead o f by itself. Secondly, Union leaders in ACFTU can be from the elite group of the society with many positions. For example at the Ninth Trade Congress, held in October 1978, a member of the CCP’s Politburo, Ni Zhi fu, became chairman of the ACFTU (Feng Cheng, 2009, page 668). The CCP and the government have the right to reject or accept a union leader. This shows that union leaders are being appointed instead of elected. Thirdly, as the ACFTU is the sole movement of trade union in China (with no other opposition party), employees are lacking the power to fight for their rights. As many finances in the union are sponsored by the government, if any party of the union were to go against the government, the CCP and the government have the right to remove its sponsorship from any department. For example, if any one of the union member is to go against the government decision, CCP or the government can remove their sponsorship. This will affect ACFTU directly, as they will not have enough money to pay its workers and to continue its operations. Therefore, the reason the workers do not turn to the union is not ideological distaste, but is simply because the unions are generally incompetent or incapable of acting on the workers’ behalf (Taylor and Li, 2007, pg 709). Lastly, being the one and only large organization, the ACFTU is characterized as a bureaucratic union, with highly focus group of authority, and incumbent problems of inflexibility, accountability and performance (Taylor and Li, 2007, page 703). Although China’s union has a vertical organizational structure paralleling that of the party and government, the ACFTU is far less able than the party and government to exercise authority over its grassroots organizational cells—in fact, they are subject to the complete control of management. The union, thus, has administrative power but no effective enforcement units. (Feng Cheng, 2009, Pg 664). For example, if there is any conf lict among the subordinate and the superior, union bureaucracies acted as a middle man between protesting partied. They will have to accept the ‘mediate’ of the union bureaucracy as it sort of a government ‘command’. With all the supporting evidences, I agree with the point that China is not really a trade union. Different from Singapore, China trade union work closely together to promote both workers and the government interest. Overview In comparison, both Singapore and China trade unions are ‘not really a trade union’ as the unions operates with the aid of the government. They have many factors in common. Firstly, the two unions are trying to promote employees interest in their countries and both are the only union in their countries respectively. Secondly, the union leaders of the 2 countries are mostly from the elite group. In addition, union leaders are being elected by the government instead of being appointed by the union members. However, there are differences between the 2 unions. First, Singapore’s trade union the NTUC is a non-communist party but in China, the ACFTU is a pro-communist party. The working structure of the 2 unions is different too. NTUC is a parallel organizational structure but the ACFTU works in a vertical organizational structure. In conclusion, although these 2 trade unions do not fulfill the requirement(s) of a trade union, it works to a common of giving the employees in all industry a helping hand. Today, both trade unions are improving themselves to maintain a peace working environment in their countries. (Word count 1989) References †¢ All China Federation of Trade Union official English webpage on https://english. acftu. org sighted on 15 October 2003 Hits: 2465 and on  20 September 2007 Hits: 4841 Barr, M 2000, ‘Trade unions in an elitist society: The Singapore story’, Australian Journal of Politics and History, vol. 46, no. 4, pp. 480-96. †¢ Ca raway, Journal of East Asian Studies [1598-2408], Labor rights in East Asia: Progress or regress? , Vol: 9 Issue:2 pg: 153 -186, 2009 United States †¢ Feng Chen, ‘Union Power in China Source, Operation, and Constraints’, Modern China, 2009 pg 664 †¢ Dictionary. com Unabridged on https://dictionary. reference. com/browse/trade+union based on the Random House Dictionary,  © Random House, Inc. 2010. †¢ Jonathan Rigg, ‘Singapore and Recession in 1895’, Asian Survey, 28, 3, 1988, page 342 and 343 O Fiona Yap Non-electoral responsiveness mechanisms: Evidence from the Asian less democratic newly industrializing countries  (British Journal of Political Science; Jul 2003; 33, ABI/INFORM Global page 491) †¢ Singapore Government Directory interactive on https://ferari. nmi. net. sg/ sighted on 10 May 2000 †¢ The Singapore Law Society Directory interactive on https://www. lawsociety. org. sg/public/you_and_the_law/youthcrime/cp_public0. htm sighted on 2005 †¢ Taylor, B Qi Li, 2007, ‘Is the ACFTU a union and does it matter? ’, Journal of Industrial Relations, vol. 49, no. 5, pp. 701-15. †¢ The Sunday Times [Singapore], 2 May 1982 Don’t waste time! Our writers will create an original "Trade Unions in Singapore" essay for you Create order

Stem Cells And Regenerative Medicine Cord Blood Banking...

Name: Darshana Chaudhary Student Number: s5024975 Course: 7001HSV Applied Research Methods Tutor: Jennifer Boddy Due Date: 14th September 2015 Date Submitted: 14th September 2015 Word Count: 1671 words STEM CELLS AND REGENERATIVE MEDICINE : CORD BLOOD BANKING AND ITS THERAPEUTIC APPLICATION Abstract : Stem cells can give rise to any tissue found in the body and thus provide nearly limitless potential for medical applications . Stem cells have the great potential to develop into many different cell types in the body during early life and growth. They serve as a repair system . Due to unlimited therapeutic applications of stem cells , they continue to be of great importance scientifically and†¦show more content†¦Human embryonic stem cells . Patient-specific therapy. METHOD : Articles for this review were selected from Pubmed Central and Medline databases and proquest databases. Introduction : Stem cells are able to generate mature terminally differentiated cells of atleast one lineage and possess the capacity of self-renewal .Stem cells can be categorized as totipotent, pluripotent or multipotent according to their developmental potential. (Takahashi and Yamanaka 2007). Stem Cell Classification Based on Differentiation Potential: Stem cells can be classified based on their ability to differentiate. They are classified into following five types : Totipotent Cells: Totipotent cells are found in early stage of development .The totipotent cells forms the embryo and the placenta and differentiate into both embryonic and extraembryonic tissues. Pluripotent Cells: Pluripotent cells differentiate into cells that arise from three germ layers called – ectoderm , endoderm and mesoderm , from which other tissues and organs develop. Oligopotent Cells: oligopotent are capable of self renewal and differente into many tissue types. Unipotent Cells: unipotent cells are capable of self renewal and differentiate into only one single type of cell. Multipotent Cells: They are found in most tissues and differentiate into cells from a single germ layer. (Kolios, 2012) Sources of Stem Cells for Regenerative Medicine: There are a number of cardiovascular , neurological

Mavesa Free Essays

| Mavesa`s Nelly Brand  : Pricing to Gain Market Control | 19/03/2013 | Mavesa’s Nelly Brand: Pricing to Gain Market Control Problem statement The year is 1999 and Jose Luis Paez, the category manager for Marvesa mayonnaise is contemplating whether he should use a new pricing strategy that cuts the price of their product due to Venezuela’s current economic conditions and increasing competition in the segment. As this new strategy aims at gaining market share the possibility of negatively impacting profits in the foreseeable future is also an issue. Therefore, is this the best strategy Marvesa should use in order to alleviate the problem? SWOT MAVESA STRENGTHS| WEAKNESSES| Traded on the NYSE; * Extensive product portfolio; * Management talent; * Market share leader in most of its categories despite multinationals; * Strong recent growth; * Geographic expansion through exports, acquisitions or mergers; * Owns 60% of industrial segment (restaurants); * Good national distribution network; * Flexible and responsive to changing market conditions; * Lowest cost producer of the low cost segment;| * Contracting mayonnaise sales within Marvesa; * Nelly has minimal brand loyalty and brand image; * In category where low price is a primary criterion, Nelly`s price are not among the lowest; * Do not have the appropriate sales force; * High overhead costs;| OPPORTUNITIES| THREATS| Salad dressing segment growth; * Growth in the industrial segment; * Improve channels to increase shares in medium and small stores; * Flexi-pack; * Huge growth in the household segment;| * Changing competitive environment becoming more saturated, volatile economic environment; * Recession in Venezuela; * Kraft is launching mayonnaise; * Shift in lower priced brands due to economic downturn; * De-evaluation of the bolivar; * Competition: Albeca and Kraft; * Economy brands expected to represent 34% * Mature mayonnaise market; * Decline in the premium market;| Options: Option #1: Implement the aggressive new price strategy. We will write a custom essay sample on Mavesa or any similar topic only for you Order Now Focus on targeting the economy household segment. PROS| CONS| Nelly created this segment; * Nelly`s taste attributes; * Huge growth predicted to continue; * Nelly occupied approximately 48% of the market;| * Primary criterion is low price; * Only 15% of the market by volume; * Albeca; * Entry of Kraft; * Little brand loyalty in this segment;| Option #2: Implement the aggressive new price strategy. Focus on targeting industrial segment. PROS| CONS| * 23% of the market by volume; * One customer account signifies a lot of sales; * 16% growth in the last year; * Mavesa has 60% share of the market; * | * Competition based mainly on price; * Price wars between competitors; * Low profitability;| Option #3: Maintain current prices. Focus on targeting the premium household segment. PROS| CONS| 85% of the market by volume; * Decline in the volume over the past 2 years; * Quality is the key buying criterion; * Customers are loyal to the brand;| * Recession in Venezuela; * Nelly`s cost-cutting innovations make it less relevant for this segment; * Kraft mayonnaise is perceived as the one with the highest quality;| Decision Matrix: | Profitability| Growth Potential| Brand image| Sales Efforts| | Option 1| 4| 4| 2| 2| 3. 0| Option 2| 2| 4| 3| 3| 3. 0| Option 3| 2| 1| 4| 3| 2. 5| Recommendation: Nelly should implement its new aggressive pricing strategy. As the decision matrix shows it, they should leverage the reduction in cost production to increase their market shares both in the economy household segment and in the industrial segment. Low-costs Nelly is the lowest cost producer in the low-cost segment which leaves some margin for cost reduction. The main threat about it is the overhead costs that Nelly has to pay for sales force and management regarding the company`s size in comparison to its competitors. It is assumed that cost-cutting innovations such as the flexi-pack and the reduction of oil in the production of mayonnaise will compensate for those costs. It also has to be precarious and not set is price to low or too high. Protection of the shares in the Premium market Nelly should make clear differentiation between the salad dressing targeting economy segment and mayonnaise targeting the premium segment. The company wants to implement cost-cutting innovations to gain more share in the economy segment, but it do not want to lose its shares in the premium market. By offering two products, one marketed as mayonnaise for the premium market and one marketed as salad dressing for the economy market, Nelly could increase its shares while gaining more shares. Distribution Channels and Sales Force Investment will have to be made in order to either hire more trained sales force to get access to more medium to small-sized stores or increase wholesalers and distributors additional margin on volume discounts. By increasing wholesalers and distributors` margins on volume discounts, it could become and incentive to push sales. Nevertheless, since the difference in the level of distribution between stores attended indirectly and directly by Nelly`s sales force is important, hiring new sales force would be the most recommend strategy. Industrial Even if this segment has low profitability because of the price wars, Nelly could take advantage of the cost-cutting innovations made in production and packaging. In this segment, one customer account represents huge sales. Mavesa already has 60% of the market shares while its major competitor owns 30% of the shares. With its new low cost, it could at least gain the remaining 10% of the shares that is split among small regional competitors who would probably not be able to follow the price reduction. How to cite Mavesa, Essay examples Mavesa Free Essays | Mavesa`s Nelly Brand  : Pricing to Gain Market Control | 19/03/2013 | Mavesa’s Nelly Brand: Pricing to Gain Market Control Problem statement The year is 1999 and Jose Luis Paez, the category manager for Marvesa mayonnaise is contemplating whether he should use a new pricing strategy that cuts the price of their product due to Venezuela’s current economic conditions and increasing competition in the segment. As this new strategy aims at gaining market share the possibility of negatively impacting profits in the foreseeable future is also an issue. Therefore, is this the best strategy Marvesa should use in order to alleviate the problem? SWOT MAVESA STRENGTHS| WEAKNESSES| Traded on the NYSE; * Extensive product portfolio; * Management talent; * Market share leader in most of its categories despite multinationals; * Strong recent growth; * Geographic expansion through exports, acquisitions or mergers; * Owns 60% of industrial segment (restaurants); * Good national distribution network; * Flexible and responsive to changing market conditions; * Lowest cost producer of the low cost segment;| * Contracting mayonnaise sales within Marvesa; * Nelly has minimal brand loyalty and brand image; * In category where low price is a primary criterion, Nelly`s price are not among the lowest; * Do not have the appropriate sales force; * High overhead costs;| OPPORTUNITIES| THREATS| Salad dressing segment growth; * Growth in the industrial segment; * Improve channels to increase shares in medium and small stores; * Flexi-pack; * Huge growth in the household segment;| * Changing competitive environment becoming more saturated, volatile economic environment; * Recession in Venezuela; * Kraft is launching mayonnaise; * Shift in lower priced brands due to economic downturn; * De-evaluation of the bolivar; * Competition: Albeca and Kraft; * Economy brands expected to represent 34% * Mature mayonnaise market; * Decline in the premium market;| Options: Option #1: Implement the aggressive new price strategy. We will write a custom essay sample on Mavesa or any similar topic only for you Order Now Focus on targeting the economy household segment. PROS| CONS| Nelly created this segment; * Nelly`s taste attributes; * Huge growth predicted to continue; * Nelly occupied approximately 48% of the market;| * Primary criterion is low price; * Only 15% of the market by volume; * Albeca; * Entry of Kraft; * Little brand loyalty in this segment;| Option #2: Implement the aggressive new price strategy. Focus on targeting industrial segment. PROS| CONS| * 23% of the market by volume; * One customer account signifies a lot of sales; * 16% growth in the last year; * Mavesa has 60% share of the market; * | * Competition based mainly on price; * Price wars between competitors; * Low profitability;| Option #3: Maintain current prices. Focus on targeting the premium household segment. PROS| CONS| 85% of the market by volume; * Decline in the volume over the past 2 years; * Quality is the key buying criterion; * Customers are loyal to the brand;| * Recession in Venezuela; * Nelly`s cost-cutting innovations make it less relevant for this segment; * Kraft mayonnaise is perceived as the one with the highest quality;| Decision Matrix: | Profitability| Growth Potential| Brand image| Sales Efforts| | Option 1| 4| 4| 2| 2| 3. 0| Option 2| 2| 4| 3| 3| 3. 0| Option 3| 2| 1| 4| 3| 2. 5| Recommendation: Nelly should implement its new aggressive pricing strategy. As the decision matrix shows it, they should leverage the reduction in cost production to increase their market shares both in the economy household segment and in the industrial segment. Low-costs Nelly is the lowest cost producer in the low-cost segment which leaves some margin for cost reduction. The main threat about it is the overhead costs that Nelly has to pay for sales force and management regarding the company`s size in comparison to its competitors. It is assumed that cost-cutting innovations such as the flexi-pack and the reduction of oil in the production of mayonnaise will compensate for those costs. It also has to be precarious and not set is price to low or too high. Protection of the shares in the Premium market Nelly should make clear differentiation between the salad dressing targeting economy segment and mayonnaise targeting the premium segment. The company wants to implement cost-cutting innovations to gain more share in the economy segment, but it do not want to lose its shares in the premium market. By offering two products, one marketed as mayonnaise for the premium market and one marketed as salad dressing for the economy market, Nelly could increase its shares while gaining more shares. Distribution Channels and Sales Force Investment will have to be made in order to either hire more trained sales force to get access to more medium to small-sized stores or increase wholesalers and distributors additional margin on volume discounts. By increasing wholesalers and distributors` margins on volume discounts, it could become and incentive to push sales. Nevertheless, since the difference in the level of distribution between stores attended indirectly and directly by Nelly`s sales force is important, hiring new sales force would be the most recommend strategy. Industrial Even if this segment has low profitability because of the price wars, Nelly could take advantage of the cost-cutting innovations made in production and packaging. In this segment, one customer account represents huge sales. Mavesa already has 60% of the market shares while its major competitor owns 30% of the shares. With its new low cost, it could at least gain the remaining 10% of the shares that is split among small regional competitors who would probably not be able to follow the price reduction. How to cite Mavesa, Papers

Syllabus Spring free essay sample

Hours of operation will be announced in class and posted on the course BlackBoard Learn page. Lecture Grading in this class has been weighted to reflect my perceptions of the most important outcomes for you in this course. Although you are expected to read the text, the total course grade is heavily based on activities. You are encouraged to interact with others as you figure out the most appropriate responses, but the work that is submitted must be your own. Materials on the hour examinations will be based on class lectures, class discussions, and class assignments.For my lectures will use traditional lecture presentations and written notes using Powering projected on a screen, slides, and computer simulations. My notes will be posted on the course Blackboard Learn page before or shortly after lecture. The details of a forecast exercise will be covered in class, but some general comments may help reassure you that this is something that each of you can do. We will write a custom essay sample on Syllabus Spring or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You will be able to start with predicting only a few parameters. We will begin this part on Wednesday 14 January 2015. You may try your hand at forecasting current weather using the regular forecast exercise from day 1 if you wish.Because we will only count your 25 best forecasts, there is no penalty for trying. The undergraduate assistant will often give you their best judgment concerning many of the answers so if you listen during class, you should do very well. You will get 3 points for a correct answer, One point for trying, and no points if you dont participate. There will be 100+ forecast opportunities relating to current weather, one for each day of the semester. Encourage you to submit as many forecasts as possible. 2 Interactive learning tools that are unique to this course and that involve computer-based simulation activities integrate the lectures.These involve responding to questions within Blackboard Learn (outside of class). In edition, in-class quizzes and exercises integrate the simulations. Some of these exercises will be based on the computer-based simulations and some will use the Weather Cycles. This means you must come to class. The simulations will involve activities such as making clouds, measuring temperature from a balloon, and forecasting daily weather. There will be four one-hour examinations given, but only your best three will be counted. On the other hand, there will be no make-up exams.All assignments are managed and graded by Blackboard Learn. Specific assignments will be announced in class and on Blackboards Calendar. Because this part of the course will contribute to 55% of your course grade, it is essential that you allocate time to regularly use a computer to complete these assignments. Several days are always allocated for doing assignments; however, because technology is undependable, you are strongly encouraged to begin your assignments at the earliest opportunity. Late assignments are locked out by Blackboard. It is the responsibility of the student to meet assignment deadlines. There are no make-ups. Am really interested in your feedback and I encourage you in letting me know how I can improve the class. Ill try to accommodate your wishes as much as possible. In order for us to be able to interact with more than 200 students and to provide timely and accurate feedback, communicate with you using several different electronic means. The syllabus, schedule of classes and assignments, and the lecture notes will be available through the course Blackboard Learn page.Many of the course materials are only available from the Internet. To facilitate the management of web-based course material, we will use Blackboard Learn. Therefore, you must use Blackboard Learn for this class. We will have a help room (3008 Agronomy) staffed by students from approximately 9 AM to 5 PM Monday through Friday to provide assistance on any computer issue related to this course. This room also has several computers that you are welcome to use during any of the open hours.There are also many public computer facilities at SIS_J. These may be located using http://www. It. Satiates. Deed/labs/ Requirements In order to pass the course you must: C] Complete at least 25 forecasts of current weather; CLC Complete the interactive simulation exercises on Blackboard Learn; D Actively participate in class discussions and Attend the lectures. Unless stated otherwise, all homework must be submitted electronically. Also please note that homework assignments are always due by 12:pm noon. Syllabus spring free essay sample I promise you an excellent adventure. It has often been said that living things, including humans, cannot be well- understood without looking at the evolutionary forces that have shaped them. Biological science and medicine are becoming increasingly more evolutionary as our exponentially-growing knowledge base at all levels from DNA to the process of biological inheritance; from the biology and genetics of populations and species to the evolutionary processes that shape them; from cells to multicultural beings, and from individuals to the planetary biosphere reveals more and more clearly how living systems work.Using lecture presentations, laboratory exercises, field experiences, and on- line interactive assignments, BIO 1 1 30 will acquaint you with the evolutionary processes that result(De) in Earths enormous diversity of living organisms, and the complex behavioral and ecological interactions that occur within and among species. Our mission is not merely to build an information base that will serve you well in higher-level biology classes; we intend to cultivate an evolutionary way of thinking about and understanding living things. We will write a custom essay sample on Syllabus spring or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page About your instructor: teach full-time at Prince Georges Community College, and have had long art-time faculty affiliations with the Catholic University of America (1988-2000) and the University of Maryland (1 990, 1995, and 2001 -present), teaching this and other courses. My main teaching focus is ecology and animal behavior, not only in classroom settings but also in field-oriented travel-study courses in such locations as Florida, the Rocky Mountains and Africa. Will work as hard for you, and will work you as hard, as at the universities that have relied on me to train their students.Contact information: My office: Chesapeake Hall, room 210-B My email: [emailprotected] Due MY office phone / vocalism: 301. 341. 3022 Biology Department office phone: 301. 322. 0420 Office hours for Spring 2013: Mondays Wednesdays: 12:30- 1 130 Tuesdays Thursdays: 11:30- 1:00 No appointments are necessary during the above times. Other meeting times may be available with an advance appointment. About the coo rise: BIO 1 130 is a 4-credit class consisting Of three hours Of lecture per week and three hours of laboratory per week.This course is equivalent to BASIC 106 at the University of Maryland College Park, and is accepted by the University in transfer with a grade of C or better. Lecture is on Mondays and Wednesdays from 11:00 to 12:1 5 in Chesapeake Hall, room 101. The lab for section LIDO meets on Mondays from 8:00 to 10:50 in Chesapeake Hall, room 207; the lab for section LADY meet on Mondays from 8:00 to 1 0:50 in Chesapeake Hall, room 207. Attendance will be taken in lecture. Being present and on time constitutes one measure of your academic seriousness, and can impact your final grade. See page 6 of this syllabus (How possibly to gain or lose points).Laboratory attendance is mandatory. If you miss a lab for a legitimate reason (such as illness, religious observance, family emergency, etc. ) you must obtain the instructors permission in advance so you can get specific instructions grading when and how to make up the missed activity, if it is possible to do so at all. Failure to notify the lab instructor in advance may deny you the opportunity to make up the lab activity. This will likely impair your ability to prepare for the following weeks lab quiz. Missing three or more labs will result in an automatic F for the course.Lectures and labs always contain material for which you are responsible. At the end of the semester, you will be given one overall grade based on your performance in both. Specific details regarding how your grade is calculated are given on pages 3-6 of this syllabus. A note inspired by the U. S. Department of De auction: For Federal purposes (including general standardization and the ever- important issue of qualifying for federal funding) a college credit hour is defined as a situation where one hour of credit instruction requires the average student to do two hours of work outside of class.